4 Reasons to Use CRM Software for Managing Your Veterinary Practice

Veterinarians tend to have a packed schedule and are often on the go in between handling their practice operations and taking care of their patients with paws.



This makes it even harder for them to boost their practice by using effective business strategies like email marketing and customer engagement. Thankfully, there is plenty of useful CRM software that they can use to manage their practice.

A report from 2019 indicated that the global software market would increase by $218 million, and vet practice management solutions will grow by 6.1% by 2025.

Here’s how vets worldwide can benefit from using a CRM system to manage tedious tasks in their practices:

Reminders

Vet practices do not enjoy the same business advantages as typical clinics and don’t have an expanding customer base who’d visit them consistently. Thus, it makes it even more important to retain and remind their existing customers of scheduled visits.

Like other small businesses, vet practices try to build customer loyalty and have their clients schedule follow-up appointments for their pets.



If you are trying to maintain a customer base using spreadsheets, this can be extremely arduous, and it takes multiple hours to call all your patients. Moreover, there is the risk of you losing all your data forever.

CRM software makes this process easier with its centralized database that holds customer information. CRM systems can also include tools that remind you to follow up with a customer or remind them.

Marketing

Apart from reminders and pop-ups, the CRM system will also give you many marketing and outreach opportunities.

While you normally may not have been able to take time out for marketing tactics, the CRM system automates the email marketing process and helps you design custom emails.

Data Security

Keeping your customers’ data safe is essential to maintain a reliable practice. You may have access to sensitive information like their financial data, phone numbers and addresses.



Using a tool like spreadsheets to store this data is impractical since these applications aren’t safe enough to secure all your data. Additionally, a tool like Excel lacks the deduplication mechanisms that ensure that any data you enter does not duplicate elsewhere.

CRM software solves these issues with unique tools designed to simplify data organization and keep your information safe and accessible.

Virtual Note Taking

Veterinarians have written notes by hand since forever. However, this practice isn’t ideal and allows for important customer history to get lost. CRM systems let vets take notes virtually using a virtual documentation storage database, which keeps track of customer data, notes, and payment information.

Want to learn more about how customer relationship management software can be used for your veterinary practice management? Animal Intelligence International provides practice management software for veterinary practices all over the world. Contact them here to find out more.

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